Pick Your Perfect Apple: Why Our Collaboration Tree Is the Store You’ve Been Looking For

Imagine walking into an orchard, vibrant with choice. A place where each apple hanging from the tree has its own flavour, colour, and purpose — and all of them are ripe with potential.

That's the spirit behind our Collaboration Store at Architecting Collaboration.

We've designed it like an expert apple tree — deeply rooted in purpose, branching out into many specialities, and bearing the fruit of decades of experience in facilitation, health data, digital transformation, and organizational design.

🍎 Freedom to Choose What Fits You

Each "apple" in our store represents a seasoned expert, a tailored service, or a tested method. Some focus on helping meetings flow better. Others bring strategic clarity to complex systems. And some are uniquely built for healthcare transformation.

Here, you're not boxed into generic packages. You get to pick what suits your needs — whether it's one meaningful bite or a full basket for a larger challenge.

🍏 Direct Access to Trusted Experts

When you choose an apple, you're not getting an anonymous product — you're starting a conversation with someone who lives and breathes their craft. No middlemen. No layers. Just real connection with the right expert for your needs.

And if you're not sure which apple is best? We'll help you explore. The tree is alive and collaborative, and we know it well.

🍎 The Orchard Advantage: Collective Intelligence

Our tree isn't just a collection — it's a collaborative ecosystem. One apple is powerful. But if you've got more mouths to feed — bigger challenges to solve — we'll blend the flavours.

Need to align your leadership, co-create your next health strategy, and design stakeholder engagement? We've got a branch for that. Literally. Our consultants can join forces, mixing their talents into something tailored and transformational.

🌳 Why This Tree?

Because we believe collaboration is the future of problem-solving. And we've grown this tree with intention — to offer a meaningful, human-centred alternative to disconnected consultancy.

At the root: deep listening and shared purpose.
In the trunk: trust, experience, and system thinking.
In every branch and fruit, solutions are waiting to be picked.

So take a walk in our orchard. See what's ripe for you. Pick one apple or a few — because every challenge deserves a thoughtful, collaborative response.

Visit our Collaboration Store and find your perfect fit.

After all, inspiration has always struck under a tree. Just ask Sir Isaac Newton.

About the Author

Paul Nunesdea is the English pen name of Paulo Nunes de Abreu, an IAF Certified™ Facilitator, Master of Ceremonies, author, and publisher of the Architecting Collaboration book series. He designs and facilitates high-impact events for corporations, public institutions, and civic organisations across Europe and beyond.

As the curator of Architecting Collaboration, Paul writes about the intersection of collaboration, facilitation, and digital transformation, drawing from decades of practical experience and system thinking. He is also the co-founder of Debate Exímio, which serves as a hub for innovation in meeting design and participatory processes. 

In the health data space, Paul leads the Health Data Forum, a UK-registered charity advancing ethical AI adoption and digital health transformation. He spearheads the Data First, AI Later movement and manages a curated network of independent consultants specialising in health data governance and AI strategy.